HoneyBaked Ham

HoneyBaked Ham: This story is one of our favorites. It goes back to 2014, when our founder, Elyse Sara, had just left her job as a Line Producer to form her first tabletop production company. She scored her first meeting at 360i with their Head of Production, and years later, that same HOP landed at BBDO Atlanta and called on Elyse for a favor.
HoneyBaked Ham was ready to shoot their first broadcast spot in ten years, and it needed to be epic. The concept, “KellyBaked”, centered around a woman who couldn’t make a ham to save her life, so HoneyBaked Ham to the rescue! With Bob Industries hired to shoot the live action, the agency realized the tabletop inserts needed specialized
attention, though little resources were left. Elyse was called in for a Hail

Mary, and she was thrilled to help. She made the entire production (including travel to Atlanta!) work with the tiny remaining budget, which resulted in a spot that ran for a solid two years.

Agency: BBDO Atlanta
Director: Pablo Munoz
Category: Food